With the outstart of the digital era, businesses have shifted to the virtual space and content marketing is now at the crux of all brand-building endeavours. Be it product descriptions, guides, sensation content, blogs or visual creatives, with an ocean of content at the disposal of your consumers, how exactly do you highlight your brand’s name?
Content marketing is an speciality of the digital marketing ecosystem that if leveraged properly, can help build a brand’s unshortened identity by shaping how consumers perceive it.
But most importantly, it can help perpetuate your presence in the digital world by towers a brand’s authority, through improved SERP rankings and increased visibility for relatable search queries.
Wakefit, a former mattress-producing trademark reached out to us at Social Beat with an objective to not just increase organic traffic to their website and generate organic revenue, but moreover restructure their trademark identity into a home-solutions providing brand.
From Sweet Dreams to Adding Life to Homes!
Having established an identity in the mattress industry, the biggest rencontre we faced was to introduce and establish them in the niche of household solutions. So, how do you compete with brands like Pepperfry and UrbanLadder who were once established as leaders with good validity on SERPs?
This is where our SEO and content marketing strategies were pivotal game-changers for Wakefit!
We performed tampering competitor surveys to pinpoint major differences and opened up scopes that could be leveraged to outrank them. We did this by curating engaging content rendered with wide-stretching keyword research and interlinking and backlinking that helped add points to Wakefit’s website content.
Learn well-nigh the top self-ruling SEO tools that can help you rank largest on SERP!
Major Pillars to Restructure Wakefit’s SERP Rankings for ‘Home-Solutions’ queries
We leveraged long-form and short-form content to spread sensation well-nigh the brand’s latest slew of products and services:
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Blogs and Pillars:
We curated 36 new blogs and 24 new pillars/guides centred virtually sleep, home wellness and decor categories. Each content piece was induced with seamlessly occurring keywords and relevant interlinks to create an organic web for latching on to viewers and driving them from the sensation funnel to the consideration funnel.
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Frontloading Page Optimizations:
Once taken live, each content piece was monitored minutely for their performance and optimized and hyperoptimized to morph them into their weightier versions. We frontloaded product pages and category pages without optimizing them with the newest telescopic and widow a section for commonly asked questions. These FAQ sections opened up opportunities for us to leverage SEO weightier practices and helped these pages rank for related search queries on the SERP.
Our content marketing strategies brought well-nigh favourable results in less than 7 months of implementation by outranking major competitors like Pepperfry and Urban Ladder.
Have a squint at some major targets that our campaigns pulverized:
- 57 % growth in monthly organic traffic and 132% growth in monthly organic revenue (July 2021 vs Feb 2022)
- We raised the overall number of monthly snippets by 112%
- While the monthly organic traffic for optimized blogs increased by 105% we generated a 594% increase in the monthly organic revenue.
- Monthly optimised pillars enjoyed a 40% increase in organic traffic while bringing in a 129% uplift in revenue generated organically.
- We enjoyed 11264 newfound organic sessions thanks to about 50%of the pillar pages ranking in the top 5 positions on SERP.
Our endeavours were moreover recognised at the Content Marketing Summit Asia 2022 as the Weightier Content Marketing Strategy (2021-22).
Find out increasingly well-nigh our content marketing stories by visiting our campaigns page. Feel like collaborating with us? Don’t shy yonder from contacting us at any of our branches!
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